The Five Things Every Gadget Store Website Must Do
A website that does not convert is just an expensive brochure. Here are five non-negotiable functions your gadget store site needs to actually work for your business.
How We Approach Logo Design for Electronics Retailers
A logo for a gadget store carries specific responsibilities that generic logo design does not account for. This is how we think about it.
Why Your Shop Looks Sketchy, and What It Quietly Costs You
Customers seem to decide whether to trust a gadget shop in about the time it takes to blink. Not from one obvious thing, but from a pile of small signals nobody is really naming.
The Boring Phase That Quietly Decides Whether the Work Succeeds
Most people think design is the part where you make things. The longer I look at it, the more it seems like the part that decides everything is the part almost everyone skips.
One Studio, or Five Vendors Who Have Never Met
Most growing gadget businesses end up with a logo guy, a website guy, a print guy, a video guy, and a social guy, none of whom have spoken to each other.